Case Study | San Juan Island Visitors Bureau

San Juan Island Visitors Bureau Case Study @ Number 10 Web Company

San Juan Island Visitors Bureau

We used Drupal to build a powerful web management system for this cutting edge DMO property.

Client Introduction

The San Juan Island Visitor’s Bureau (SJIVB) is a member driven organization that promotes tourism in the San Juan Islands and provides the definitive resource on visiting the islands through their website visitsanjuans.com. Visitsanjuans.com establishes itself as a valuable resource by promoting and supporting its members, the island businesses, as well as by sharing the unique nature of the San Juan Islands and all they have to offer. 

San Juan Island Visitors Bureau
No 10 is professional while at the same time easy and friendly to work with. They listen, they’re responsive, and they are engaged as a true member of our marketing team.
Deborah Hopkins Buchanan - Executive Director

Project Goal

Working with the SJIVB we developed a plan to bring their existing Drupal site to a new level. The project included  a complete visual redesign and the development of features which allow the bureau staff to build beautiful landing pages, list specials and events, and provide activity and accommodation availability with ease. In addition we built a suite of tools and a comprehensive dashboard which allows the individual businesses on the islands to manage their content and marketing.

How We Helped

During the course of this recent redevelopment for SJIVB we solved a number of interesting challenges.

  • Adding new responsive visual design allowing full site functionality across all screen sizes including administrative interfaces.

  • Redevelopment of information architecture and navigation to guide visitors through a carefully curated “Attract, Convince, Convert” experience.

  • Building a powerful dashboard for island businesses to manage their listing as well as create specials and events.

  • Adding beautifully designed flexible landing pages for local business with tiered features based upon visitor bureau membership level.

  • Improving content authoring tools with the combination of component driven design and flexible content driven layout.

The Results

Through our redevelopment of visitsanjuans.com the San Juan Island Visitor’s Bureau is leading the way in Destination Marketing with a website which shows the natural beauty of the region and which grows the local tourism industry. Number 10 Web Company has provided a strong and flexible foundation which the SJIVB can rely on to support their current and future efforts as they continue to grow the tourism industry in the Pacific Northwest.